TYPOGRAPHY I

DESIGN PRINCIPLES
INSTRUCTOR: JUDITH GLENZER
SPRING 2021

Introduction to the fundamentals of typography, including its theory, practice, technology and history. Emphasis is on the study and practice of typographic vocabulary, anatomy, proportion, grids, hierarchy and legibility in type applications. Students will analyze typographic solutions and their impact on visual communication messaging.

Monogram | The primary objective of this project is to achieve a harmonious synthesis between typographic forms that were assigned, and in the process create a new visual configuration through discovering the dynamic relationship between form and counter form.

Poster | The objective of this project was to use a linear grid structure to create a poster by organizing typographic elements into spatial compositions.

THE FORM & ANATOMY OF A LETTER

1 PROJECTS

COURSE DESCRIPTION

Self-expressive design of a few paragraphs in order to typographically explore the relationship of content and form, and to better understand their own limitations in both simple and complex designs. The purpose of this project is to devise a typographic form responsive to the message in the text.

STRUCTURE: TEXT & GRID

2

1

STRUCTUR: TEXT & GRID

THE FORM & ANATOMY OF A LETTER: monogram

THE FORM & ANATOMY OF A LETTER: poster

You will be introduced to Hierarchy with regard to redesigning/improving an info graphic poster. Students will base their typographic solutions on examples of contemporary Info design layouts. Attention will be placed on traditional typesetting ability, understanding and use of the grid and use of hierarchy in layout.